500 Bonus United Miles after Joining and Activating e-Miles account by 3/31/2014

I am surprised to receive a promotional email arrived today from e-Miles:  500 (400 + 100) Bonus United Miles.  The promotion seems to be accessible via this URL.

"Terms" says more about the definition of "account activation".

A regular 250 bonus United Miles from e-Miles is also available.

Update: 2/27/2014
Argh!  I realized I had joined e-Miles in the past.  After responding to more than 6 third-party offers, I have earned only 270 e-miles.  Minimum redemption requirement to United Miles is 500 e-miles.

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